Newest...
Oldest...1) Summarise the changing image of the band/artist as it has developed over time. It might also be useful to summarise the music genre also.
The Streets was originally an underground UK Garage/HipHop group made up of 4 members. Originally the group set out to push the UK garage/hip hop scene in a new direction, and made a relatively quick rise to fame with their critically acclaimed debut 'Original Pirate Material'. However following the release of this album the group split leaving only Mike Skinner, as a solo artist. Skinner held on to The Streets name and has continued making music to date. The music has slowly developed into a more mainstream style and has become less garage, however The Streets still recieve much critical acclaim.
2) Who are the fans? Do you have any sense of how the music companies have segmented the audiences? To what extent has the branding of a band been linked to target audience?
The core audience of The Streets was originally young working class males, this is probably due to the garage genre, and due to their ability to connect withy the young, male, working class Skinner.
The branding is really aimed at attracting this audience by a way of familiarity and by retaining an earthly, realistic feel rather than some artists which very much throw their wealth at the audiences in their advertising and album covers. Skinners albums show council estates, bus stops and other mundane settings to appeal to his fans and show where he came from. Even when he gets richer he manages to keep in touch by showing that he has not changed, and the covers reflect this. They build up to him having a rolls royce, but he is still scruffy and is wearing clothes that his fans might wear, like jeans. The Streets logo and the label logo are both of a Lighter, something that is very familiar to the fans. Something that has become a bit of an icon.
3) What marketing strategies can you identify? What kinds of strategies can you list? (above/below-the line? unexpected promo stunts? etc). List any examples of the use of synergy with other industries to promote other media/products in connection with a band/artist.
• Website: skinnermike.com – it’s the official website and blog of The StreetsThe Streets was originally an underground UK Garage/HipHop group made up of 4 members. Originally the group set out to push the UK garage/hip hop scene in a new direction, and made a relatively quick rise to fame with their critically acclaimed debut 'Original Pirate Material'. However following the release of this album the group split leaving only Mike Skinner, as a solo artist. Skinner held on to The Streets name and has continued making music to date. The music has slowly developed into a more mainstream style and has become less garage, however The Streets still recieve much critical acclaim.
2) Who are the fans? Do you have any sense of how the music companies have segmented the audiences? To what extent has the branding of a band been linked to target audience?
The core audience of The Streets was originally young working class males, this is probably due to the garage genre, and due to their ability to connect withy the young, male, working class Skinner.
The branding is really aimed at attracting this audience by a way of familiarity and by retaining an earthly, realistic feel rather than some artists which very much throw their wealth at the audiences in their advertising and album covers. Skinners albums show council estates, bus stops and other mundane settings to appeal to his fans and show where he came from. Even when he gets richer he manages to keep in touch by showing that he has not changed, and the covers reflect this. They build up to him having a rolls royce, but he is still scruffy and is wearing clothes that his fans might wear, like jeans. The Streets logo and the label logo are both of a Lighter, something that is very familiar to the fans. Something that has become a bit of an icon.
3) What marketing strategies can you identify? What kinds of strategies can you list? (above/below-the line? unexpected promo stunts? etc). List any examples of the use of synergy with other industries to promote other media/products in connection with a band/artist.
4) Add any relevant links to your blog, especially Myspace page/music vids/official websites etc. A couple of illustrations (e.g key web design graphics/album cover photography) would also be useful to add to your blogs
^ above^
^ above^
• Myspace.com/thestreets - he posts new music and up and coming gigs etc.
• Twitter – Mike Skinner gave away 3 free songs to fans
• Youtube – all his songs are up there.
• He faked his house being re-possessed as a publicity stunt for an album launch
• There was a crop circle made of his face, again to promote an album launch.
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