This is the video for Run Everything by Charlie Sloth. Ive posted it because I like some of the things that have been done to make it look good. Firstly, on a production basis its extremely simple; one take, along one road (bridge) in an easy shot. However its made more interesting with a few techniques.
The first, I think, is the camera settings. I think that the fps was turned down on the camera, and that gave the video its stylised unusual feel. (Which is a kind of jerky blurred look - I think it works)
Next the performers have worn simple, brightly coloured clothing so that in editing the colours can be changed. This is important because I think every music video should work with the beat of the song, otherwise it can be left looking distant from the music.
I think that the result is a video which is easily created on a budget of zero (if you are already a filmmaker - have a camera and editing software + hardware), and on top of this is effective and entertaining. I think that this video is a good inspiration for the planning part of our production as there are elements we can be influenced by.
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