Final Treatment

Pitch 1
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Project Progress

What we have achieved...

-We have finally got together a storyboard - Its taken a while, but we have planned out what we need to shoot and what shots are important. We have come up with 3 shot categories - Performance on location, performance in studio and interaction on location. This splits our shoots into outdoor shoots and studio shoots for convenience. We also have decided we want every location to be shot in long, medium and close shots; we need this contrast to keep our audience interested, as we do not have as much substance in terms of narrative (we have some but by no means is it the focal point of our video). We also plan to experiment with camerawork on location, we hope for some spontinuity on our shoot.

- Planned a location recce - Sunday 18th - We want to scout the areas where we want to shoot, to plan the quickest route on shoot days, and to get a feel for our surroundings. The plan is to waste time on the recce so we do not have to on the shoots, we dont want to waste our actresses time.

Song Choice

April March - Chick Habit

hang up the chick habit
hang it up, daddy,
or you'll be alone in a quick
hang up the chick habit
hang it up, daddy,
or you'll never get another fix

i'm telling you it's not a trick
pay attention, don't be thick
or you're liable to get licked

you're gonna see the reason why
when they're spitting in your eye
they'll be spitting in your eye

hang up the chick habit
hang it up, daddy,
a girl's not a tonic or a pill
hang up the chick habit
hang it up, daddy,
you're just jonesing for a spill

oh, how your bubble's gonna burst
when you meet another nurse
she'll be driving in a hearse

you're gonna need a heap of glue
when they all catch up with you
and they cut you up in two

now your ears are ringing
the birds have stopped their singing
everything is turning grey

no candy in your till
no cutie left to thrill
you're alone on a tuesday

hang up the chick habit
hang it up, daddy,
or you'll be alone in a quick
hang up the chick habit
hang it up, daddy,
or you'll never get another fix

i'm telling you it's not a trick
pay attention, don't be thick
or you're liable to get licked

you're gonna see the reason why
when they're spitting in your eye
they'll be spitting in your eye

Myspace Analysis

Lilly Allen
http://www.myspace.com/lilymusic

Lilly Allens myspace is a simple site, which has a plain black background; with a photograph of Lily and small simple white writing. I think perhaps Lilly is trying to mature as an artist, and is moving away from her previous more pop orientated style. Her site is very much trying to be all about the music, and is covered in equalizers and vinyl. She lists herself as pop / ska, and I think this is again because she wants to ease away from pop. One thing she has maintained however is her dress sense, as she still wears large colourful dresses, as her way of being individual and unique. One thing about her space is that it seems to be very peronal and she seems to have a relatively close relationship with her fans.

Her space features a large banner for her latest album and gives the options for her fans to buy it online. Her space also features lots of her latest singles music videos, embedded from youtube.com. I think this is her trying to be almost welcoming to new fans withher music in a try before you buy sense, but in no way does she not want it to also be bought after as her site is littered with banners to buy the album.

La Roux

http://www.myspace.com/larouxuk

La Roux is a relatively new aternative/electro female singer/musician, who has quickly grown popular on the back of a few pop singles, released earlier this year. Her space is full of lots of very flashy banners and applications, with built in videos and posters. She uses a bright, neon style, almost cabaret inspired layout and font, on a plain black background. This is in an attempt to seem edgy and unique. She doesnt want to seem as shallow as a pop artist, but does not want to alienate the pop audiences.
Aside from this the space doesnt seem too personal to her fans, its really an info site, and doesnt look like she really put it together or has much input on a regular basis. I think this may be as a result of her coming up in a very mainstream way, through a major label contractl; rather than a band like Arctic Monkeys or Lily Allen, Whos myspace would have been pivotal for their music careers, and who therefore have a much larger input into their spaces, and more contact with fans through it.

Arctic Monkeys
http://www.myspace.com/arcticmonkeys

The Arctic Monkeys, like Lily Allen, used like myspace to launch and promote their music and band, and to comunicate and listen to their fans. So they have been using myspace for years. Resultedly their myspace seems to be ahead of other artists myspaces, and seems to have minimalised, and have moved away from the usual mass of information, and instead, has a large minimalist banner, and only gig information, and a few videos, however no band information like that an upcoming band might have. They are popular enough to do this now, as they dont need to promote as much anymore. Their new style and revamped graphic image is a black and white, artistic style, which I think is much like Lily Allen, to keep things fresh and to keep moving ahead of the pack.

The space is effective in conveying the style of the band, and being an interesting space. I think that Arctic Monkeys a definately innovators on mypace and continue to move ahead and lead the pack.

Song Ideas

April March - Chick Habit
I came across this song when watching the Quentin Tarantino film Death Proof. I thought it worked really well with the film and is a song that can work with our project. The tempo and melody of the song is something which I think would work with a fast paced and fun music video. The song is about girls getting back at boys, and I think that our video would have to feature a female lead actress.


Babe Ruth - The Mexican
I heard this song in a long mash-up, so I checked what it was called and found the original. Its a song which I really like and I can see it having an epic (for lack of a better word) music video. I see it having a neo-western video, paying homage to Sergio Leone films in a modern fresh way, and having a strongly narrative based film. The song is an interesting style, and is a long way from modern pop, so I think that the synergy of old and new could be interesting. This is a video which I can see with lots of actors/actresses.


Shivaree - Goodnight moon

This is a mellow song, which I think is not only a good song, but also leaves us with a chance to really make the video we want for it. I think this is a video which can be abstract and still work with the song. I can also see it working well with a narrative video. Whether we choose this, and use narrative or concept, I think that the style of the song lends itself to a video which is arty and conceptually filmed and editied. That is something I want to do, and is something which definately makes this song an option for me.

4Ps

1. Summarising in your own words what the 4Ps of music marketing are. Use the following categories:
a) What band/artist related products can audiences buy?
You can purchase their music, in Audio or Video form, from CD to DVD to Record to BluRay. Online content is also growing as bands allow more and more sharing of content online.
b) Where can audiences buy/listen to music/merchandise/hardware?
Listening is really possible anywhere and is down to audience discretion, and this includes live and non live listening. Audiences can buy the music at high street retailers, and online. there are really so many options of where to buy it online or off. Other free options include radio and myspace.
c) Give 2 or 3 examples of paid-for/subscription based and free products.
- Spotify 9.99 a month for no ads
- Itunes pay as you buy rather than subscription
- Illegal torrents and filesharing such as limewire
d) List examples of creative music marketing strategies (including at least 3 internet based examples).
The Streets: a crop circle was made of Mike Skinners face to promote the new album. He also gave away free songs to his fans via Twitter.


2. Who is frukt uk and what is their mission statement/company ethos

Frukt UK are a music marketing agency. They create and develop ideas that use music as a means of marketing.
Mission Statement:
“We’re all about music and are really very fond of it. Music colours people’s everyday lives…We help brands access the passion and the communities, the lifestyle and the artists.”