4Ps

1. Summarising in your own words what the 4Ps of music marketing are. Use the following categories:
a) What band/artist related products can audiences buy?
You can purchase their music, in Audio or Video form, from CD to DVD to Record to BluRay. Online content is also growing as bands allow more and more sharing of content online.
b) Where can audiences buy/listen to music/merchandise/hardware?
Listening is really possible anywhere and is down to audience discretion, and this includes live and non live listening. Audiences can buy the music at high street retailers, and online. there are really so many options of where to buy it online or off. Other free options include radio and myspace.
c) Give 2 or 3 examples of paid-for/subscription based and free products.
- Spotify 9.99 a month for no ads
- Itunes pay as you buy rather than subscription
- Illegal torrents and filesharing such as limewire
d) List examples of creative music marketing strategies (including at least 3 internet based examples).
The Streets: a crop circle was made of Mike Skinners face to promote the new album. He also gave away free songs to his fans via Twitter.


2. Who is frukt uk and what is their mission statement/company ethos

Frukt UK are a music marketing agency. They create and develop ideas that use music as a means of marketing.
Mission Statement:
“We’re all about music and are really very fond of it. Music colours people’s everyday lives…We help brands access the passion and the communities, the lifestyle and the artists.”