Evaluation Q3

3. Audience Feedback


In this question my role was to discuss and build on points made by my group, as I was not 'chairing' the question but I did have to be part of the answer. I think that I did participate sufficiently and I did say a good balance of saying new points and building on points made.
I think that our group covered all the necessary aspects of the question and we definitely discussed everything to enough depth. We also said our opinions at various points which I thinik is definitely essential to the evaluation.

Audience Feedback

We handed the questionnaires to 19 people after a screening, the people where made up from our primary and secondary target audience demographics.

1. Everybody we asked said the video looked proffessional.
Reasons why being things such as the changing clothes, effects, the fact there was so much going on, it was eye catching, that is was quirky and fun, and that there where bright colours.

3. Videos mention where actually some of the videos we referenced such as...
- Kesha - Tick Tock
- Duffy - Warwick Avenue
We feel like this is good because it shows perhaps that our video almost stands beside these videos.

4. The audiences understood the concepts behind our video and they seemed to appreciate that it was made up of concept and performance. Some of the themes written where: lost love, break up, London, femeninity, youth, independence and fun.

5. The genre was conveyed perfectly as our feedback all knew it was a pop song, with some even writing retro/alternative pop which is our exact genre.

6. Words used to describe Skye as an artist were quirky, likeable, young, pretty, individual, appealing, fun to watch, original, fashionable, flirty/sexy. This shows that they saw the sides of Skye we aimed to convey.

7. Channels written that our audience think our video would appear on include 4music, MTV, The Box, TMF, The Hits, MTV hits, NME, Q

8. Magazines written that our audience think our video would appear on include Time Out, Smash hits, mainstream music, NME, Glamour

9. When asked if they wanted to watch it several times over 74% said yes, 10% said no, 16% said maybe. These are definately positive results

10. About half of our audience said they would spend money to download the single

11. Favourite moments included the clothes changing, the split screens, the end shots, a lot of people liked the reaction shots, and loads of people loved it when Skye danced with the random guy.

12. We were given a few criticisms aswell:
- out of sync
- changes between black and white to colour where too sudden
- the audience wanted more retro clothes
- they wanted more reactions and random people
- one person did not like what the colour alterations did to our artists lips on the cover (probably not enough people pickedup on this to make it a real issue)

13. The whole audience feedback group felt that all the platforms came together and worked well to create an artist brandy. They thought it was glamarous, looked proffesional and most said the album cover was very good.

The feedback given really illustrates how much of a success our video has been, I think we caught a good balance in our video and I think that it manages to maintain the audiences interest throughout. I am happy with the feedback given.

Audience Questionnaire

In order to get some audience feedback we made an audience feedback form for our screening. This was to measure the success of our video against our target audience. These where the questions on the questionnaire...

1) Does the video look like a music video? - if so in what way?


2) Does it entertain you? - if so how

3) What other music videos would you compare it to?

4) Can you describe the narrative, theme or concept of the video?

5) What is the genre of this music video?

6) Can you tell us anything about the identity of the artist AND do you find her appealing?…if so, why?

7) Which music channel would you expect to see this playing on?

8) Which music magazine might it be reviewed in?

9) Would you want to watch it several times over?

10) Would you be willing to spend money to download this single?

11) What was your favourite moment in the video

12) Do you have any criticisms? – (be honest)

13) Do you like the look of the Album cover and Myspace? – do they fit with the video?