Branding Skye

When Branding Skye the aim is to convey a solo female indie artist which makes retro/alternative pop and is quite a quirky, fun character. We want an artist which is not completely sexual and shallow, and we do not want her to seem one dimensional at all. In order to this we really need to play up her young, indie unique characteristics, and stay away from being voyeristique. The key is to not let Skye seem to take herself too seriously, instead by making her seem more innocent and new to the industry we can achieve our target brand.