Audience Feedback

We handed the questionnaires to 19 people after a screening, the people where made up from our primary and secondary target audience demographics.

1. Everybody we asked said the video looked proffessional.
Reasons why being things such as the changing clothes, effects, the fact there was so much going on, it was eye catching, that is was quirky and fun, and that there where bright colours.

3. Videos mention where actually some of the videos we referenced such as...
- Kesha - Tick Tock
- Duffy - Warwick Avenue
We feel like this is good because it shows perhaps that our video almost stands beside these videos.

4. The audiences understood the concepts behind our video and they seemed to appreciate that it was made up of concept and performance. Some of the themes written where: lost love, break up, London, femeninity, youth, independence and fun.

5. The genre was conveyed perfectly as our feedback all knew it was a pop song, with some even writing retro/alternative pop which is our exact genre.

6. Words used to describe Skye as an artist were quirky, likeable, young, pretty, individual, appealing, fun to watch, original, fashionable, flirty/sexy. This shows that they saw the sides of Skye we aimed to convey.

7. Channels written that our audience think our video would appear on include 4music, MTV, The Box, TMF, The Hits, MTV hits, NME, Q

8. Magazines written that our audience think our video would appear on include Time Out, Smash hits, mainstream music, NME, Glamour

9. When asked if they wanted to watch it several times over 74% said yes, 10% said no, 16% said maybe. These are definately positive results

10. About half of our audience said they would spend money to download the single

11. Favourite moments included the clothes changing, the split screens, the end shots, a lot of people liked the reaction shots, and loads of people loved it when Skye danced with the random guy.

12. We were given a few criticisms aswell:
- out of sync
- changes between black and white to colour where too sudden
- the audience wanted more retro clothes
- they wanted more reactions and random people
- one person did not like what the colour alterations did to our artists lips on the cover (probably not enough people pickedup on this to make it a real issue)

13. The whole audience feedback group felt that all the platforms came together and worked well to create an artist brandy. They thought it was glamarous, looked proffesional and most said the album cover was very good.

The feedback given really illustrates how much of a success our video has been, I think we caught a good balance in our video and I think that it manages to maintain the audiences interest throughout. I am happy with the feedback given.

Album Cover

(click for full)

This is the final album cover for our project. We used photography of a vynl, from an artist photoshoot and a music video footage still. It was put together on photoshop and we altered every shots hue and saturation, and brightness and contrast to change the colour and tone. Full analysis is in my evaluation.

Deadline

Today is the final deadline for the project itself.
We are signing off...
- the music video
- the album cover
- the myspace
Basically the whole artist package.
We need to be signed off by 4oclock by Ms Blackborow and I think that it is possible for our group to do what is necessary.

Branding Skye

When Branding Skye the aim is to convey a solo female indie artist which makes retro/alternative pop and is quite a quirky, fun character. We want an artist which is not completely sexual and shallow, and we do not want her to seem one dimensional at all. In order to this we really need to play up her young, indie unique characteristics, and stay away from being voyeristique. The key is to not let Skye seem to take herself too seriously, instead by making her seem more innocent and new to the industry we can achieve our target brand.

Final Treatment

Pitch 1
^ Click Fullscreen ^

Project Progress

What we have achieved...

-We have finally got together a storyboard - Its taken a while, but we have planned out what we need to shoot and what shots are important. We have come up with 3 shot categories - Performance on location, performance in studio and interaction on location. This splits our shoots into outdoor shoots and studio shoots for convenience. We also have decided we want every location to be shot in long, medium and close shots; we need this contrast to keep our audience interested, as we do not have as much substance in terms of narrative (we have some but by no means is it the focal point of our video). We also plan to experiment with camerawork on location, we hope for some spontinuity on our shoot.

- Planned a location recce - Sunday 18th - We want to scout the areas where we want to shoot, to plan the quickest route on shoot days, and to get a feel for our surroundings. The plan is to waste time on the recce so we do not have to on the shoots, we dont want to waste our actresses time.